General Audio: Calgary's Audio Salon

"The new models, which constitute the strongest offering in the company's history, are shipping now. We have chosen to launch Cyrus in Canada at the Festival Son & Image show at the Delta Hotel in Montreal, rooms 710/712, on March 28-30. Since last September, we have been busy

working behind the scenes, and have inked exclusive dealer agreements in six major markets, so we go to Montreal with a strong enthusiastic dealer network in place. We believe that the return of Cyrus to the Canadian market will be the most significant industry announcement at the Montreal show" Coates added.

Cyrus Electronics' Managing Director, Peter Bartlett commented "In 1998 NXT Plc, then owners of many famous British hi-fi companies, separated out the Cyrus brand and formed a new company, Cyrus Electronics Ltd. Our newly appointed management team set about focusing Cyrus' unique audio skills into a range of high performance home entertainment components. Cyrus' personnel have enormously successful track records that encompass designing the first audiophile CD players through to launching the world's first high performance NXT loudspeaker. Our AV components, CD players and amplifiers are world renowned for outstanding performance in their price class. We are proud that our successful track record in engineering differentiates Cyrus from the ordinary. Cyrus today is a unique blend of audiophile engineering and stunning industrial design. A powerful set of attributes requiring very special distribution skills.

We build long term relationships with our partners and for Canada it has taken us 3 years to select a distributor that has the vision, audio credibility and business commitment to market the Cyrus range of products. We are therefore very pleased to award Europroducts the contract to distribute Cyrus in Canada. I am confident that together we will create a powerful business for all concerned. Wherever Cyrus operates in the world we value our customer above all and we therefore look forward to welcoming new partners to the Cyrus family and renewing old friendships."

"Cyrus is dedicated to the development of superb hi-fi and A/V systems. Our team is based near Cambridge, England from where we have been designing and manufacturing superior audio equipment for 20 years, for distribution across the world. Our unique, understated aesthetic design and intelligent digital control systems combine with proven audio expertise to shape a range of components that encompasses everything from a simple start-up system through to advanced hi-fi, A/V and multi-room installations. Today it is essential that products not only perform at the top of their price class but also give added value in the form of first-class build quality and broad functionality".

Derek Coates added, "the term lifestyle has become a worn out, catch all description for any product that breaks rank with the industry standard size model, and

seeks to attract the customer with promises of ease of use and modern style. Unfortunately, few of these products have ever delivered the performance, quality, and functionality the customer was originally seeking. Cyrus was on the vanguard of this thinking 20 years ago, long before the term lifestyle was used. Today, Cyrus has evolved into a range of great sounding, elegant, sophisticated, and technically advanced products that truly redefines the category. Their value-added engineering posture and concept of incremental improvements and upgrades allows the customer to start small and grow the system to astonishing levels of performance while protecting the original investment. This promise of style, performance, and future-proofing would make a compelling sales pitch from a start-up manufacturer. Cyrus returns to Canada with 20 years experience of actually delivering these features and benefits to customers all over the world".


		Cyrus returns to Canada General Audio annouces the return of the Cyrus brand to the Canadian market after a four year absence. The return coincides with the launch of 12 important new models! Europroducts' president, Derek Coates, exclusive Canadian distributor, said: "The distribution agreement was signed over six months ago, but we chose to hold the announcement until the new model line-up was in place."